Abstract
PressuresonMNCsandGlobalSupplyChains
TheImpactofNGOs
TheImpactonSuppliers
MNCandSupplierResponse
and paper industry. the influence of customers on
environmental conduct has increased relative to
regulators since the 1970s.l5 Export-oriented firms
in China, which may face requirements for environmental conduct by their foreign customers,
were found to be more likely than firms selling to
domestic customers to adopt stringent environmental standards.l6 Such examples suggest that
national government regulations are becoming
less important as a determinant of environmental
conduct as other requirements become more relevant.