- Title
- Models of channel coordination
- Creators
- S. Chan Choi - Rutgers, The State University of New JerseyJu Myung Song - San Jose State UniversityXiaowei Xu - SitmaYao Zhao - Rutgers, The State University of New Jersey
- Contributors
- C A Ingene (null)Brown (null)R P Dant (null)
- Publication Details
- Handbook of Research on Distribution Channels, pp.226-266
- Date published
- 01/01/2019
- Series
- Research Handbooks in Business and Management
- Publisher
- Edward Elgar Publishing Ltd; CHELTENHAM
- Number of pages
- 41
- Academic Unit
- Marketing (RBS); Supply Chain Management (RBS)
- Language
- English
- Resource Type
- Book chapter
- Identifiers
- 991031758065604646
Book chapter
Models of channel coordination
Handbook of Research on Distribution Channels, pp.226-266
Research Handbooks in Business and Management, Edward Elgar Publishing Ltd
01/01/2019
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