Abstract
This paper compares the results of two identical studies, conducted in the United States and Korea, designed to elicit public knowledge, awareness, and attitudes toward genetically modified (GM) food. Findings show that while Americans are more knowledgeable about the underlying genetics concepts related to transgenic technology, Koreans are more aware of GM food and the issues surrounding it. The study also finds that Koreans are more disapproving of and apprehensive toward agricultural biotechnology and less willing to purchase foods labeled as containing GM ingredients. Possible mediating factors are explored, including cultural differences, issues of trust, and differences in media coverage.