Abstract
In the YouTube era, data centers need new outreach mechanisms to raise awareness of their services and instruct their clientele in the use of data resources. At Rutgers University Libraries, the Data Librarian is creating a series of video tutorials, titled "Data Snapshots", on major data resources for posting on YouTube, blogs, and university web sites. These are integrated into research guides and the newly created RutgersData blog (rutgersdata.wordpress.com), which is a news resource for the Rutgers data community. Issues in scripting, capturing, editing and manipulating the videos using various software will be discussed. The expansion of a virtual presence for data services through chat consultations and design of the blog is driven by the dispersed environment at Rutgers University, where only one dedicated data librarian serves a student population of 50,000 spread across multiple campuses. Feedback from users is also being gathered to improve design of services and guide future efforts.