A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

Journal article

Peer reviewed

Wayne DeSarbo and Chan Choi

The Journal of consumer research, Vol.29(1), pp.91-100

06/01/2002

Abstract

Advertising (M37)

Consumer

Consumer Economics: Theory (D11)

Preference

3 Record Views

Title: A Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments
Creators: Wayne DeSarbo - Pennsylvania State University
Chan Choi - Marketing (RBS)
Publication Details: The Journal of consumer research, Vol.29(1), pp.91-100
Date published: 06/01/2002
Academic Unit: Marketing (RBS)
Language: English
Resource Type: Journal article
Identifiers: 991031758046404646