Abstract
The development and evaluation of new turfgrass cultivars require considerable resources. A systematic understanding of the breeders’ and distributors’ trait selection behavior can provide a basis for making adjustments and improvements based on industry needs and thus accelerate the breeding process and make it more efficient. The objective of this study is to investigate the selection priorities for turfgrass traits and identify the most influential factors affecting turfgrass breeders’ and distributors’ likelihood of selecting turfgrass traits. Results show that the most important trait clusters for both breeders and distributors were abiotic stress resistance and growth characteristics. Breeders were more likely than distributors to select appearance traits when setting trait priorities. Program characteristics such as program size, education level, and being a male respondent had positive effects on the reported likelihood of selecting studied turfgrass traits, and these effects varied for different trait clusters.