Abstract
This case study examines the outcomes of an altmetric analysis of open access (OA) and non-open access (non-OA) publications from the Rutgers Business School, Rutgers University, Newark and New Brunswick. It explains the magnitude of the 2014–2020 business faculty OA and non-OA publications and their relative scholarly impact and metrics. The continued increase in the volume of OA articles suggests that professors are gradually accepting these article types, and that altmetric and CiteScore journal ranking metrics data may strengthen strategic initiatives for business librarians to assist faculties and university libraries in collective decision-making processes.