Abstract
Behavioral approaches to reducing the adverse health effects of consuming fish with high contaminant levels benefit from understanding attitudes and perceptions about the relative safety of fish. Gender differences in attitudes about fish safety were investigated by interviewing 197 m en and 94 wom en who attended a Duck Decoy show at Tuckerton, NJ. There were significant gender differences in perceptions of the safety of fish, ducks, and deer, with women generally believing that it was less safe to eat these foods than did men. Although people correctly perceived that ocean fish were safer than bay-caught fish from a chemical contaminant perspective, perceptions were less clear with respect to consuming predatory or herbivorous, or large versus small fish. Although men significantly perceived small fish as safer than large fish, women did not. However, people correctly believed that bluefish (a predaceous fish) were less safe than flounder (an herbivore) . People uniformly believed it was safer to eat fish they caught themselves or bought in a fish store than those from a supermarket. These results suggest that any program to inform the public about the potential dangers from contaminated fish should take into account gender differences in perceptions.