Abstract
When social media apps first began to appear and garner attention and use, there was concern and speculation that they may not be important or impactful in the future. The ephemeral nature of the content and perceived lack of permanency of the platforms led to questions about the actual staying power of sites like Facebook and Twitter. Obviously, these two platforms have proven themselves to be impactful and important, but there are certainly other platforms that have come and gone in the ever-changing landscape of social media applications. The important thing to remember is that while the platforms and apps may continue to thrive, or be shuttered, created, or forgotten, the underlying nature of connection, networking, data storage and content sharing is unlikely to change dramatically, just the platform, method and space may change.